Hal Varian, director of economics at Google explains how they work those ads Google Adwords interests dividing into three parts, these being the advertiser and Google. The advertiser wants to show relevant ads for users to click on them, you want relevant ads, no spam or other irrelevant and Google wants to give a good experience for them (advertisers and users) to use their services again in the future.
The Google Adwords system auction works, ie ... Advertisers establish a bidding process in which advertisers have to offer to appear on a certain number of spaces or positions. According to Varian, advertisers only pay the bid value below that of the auction as well ... If I offered US4.00 and US3.00 he still offered me then pay that amount. Thus, we should not pay the maximum bid but enough to exceed that value.
The previous example we can add something that is very important and the quality of ads and it is clear that users want to see relevant ads and advertisers to present ads relevant to users and Google want to do so for both return.
To make these ads are high quality Google has developed three major components being the CTR (Clicks Value-prints). The second component of quality is the "Relevance" is analyzed by Google, according to language in context with search user, determining how relevant is the keyword to ensure that only useful and relevant ads are displayed to the user. Finally, the third component is the "landing page and quality" which must contain what the user is looking for without having to face a slow loading, difficult navigation and annoying pop-ups.
But that's not all, there are other factors involved in Google Adwords and these are the location of the ads, CPC (Cost Per Click) and other factors even more complex.
If you want to know and understand a little more Google Adwords invite you to watch the video in English Introduction Hal Varian The Google Adwords system.
The Google Adwords system auction works, ie ... Advertisers establish a bidding process in which advertisers have to offer to appear on a certain number of spaces or positions. According to Varian, advertisers only pay the bid value below that of the auction as well ... If I offered US4.00 and US3.00 he still offered me then pay that amount. Thus, we should not pay the maximum bid but enough to exceed that value.
The previous example we can add something that is very important and the quality of ads and it is clear that users want to see relevant ads and advertisers to present ads relevant to users and Google want to do so for both return.
To make these ads are high quality Google has developed three major components being the CTR (Clicks Value-prints). The second component of quality is the "Relevance" is analyzed by Google, according to language in context with search user, determining how relevant is the keyword to ensure that only useful and relevant ads are displayed to the user. Finally, the third component is the "landing page and quality" which must contain what the user is looking for without having to face a slow loading, difficult navigation and annoying pop-ups.
But that's not all, there are other factors involved in Google Adwords and these are the location of the ads, CPC (Cost Per Click) and other factors even more complex.
If you want to know and understand a little more Google Adwords invite you to watch the video in English Introduction Hal Varian The Google Adwords system.
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